INTERNET MARKETING POLICY

The purpose of the internet policy is to control the use of Canature WaterGroup brand names, model descriptions, and item numbers as published on-line by our customers in conjunction with published pricing.

Brands not allowed to be published on the internet by our customers in conjunction with published pricing include: Hydrotech®, Aqua Flo®, Novo™, Pura, WaterGroup®, Canature™, Canature WaterGroup™ and Aquafine®. Model names, Series Names &/or descriptions and item numbers associated with Protected Brands cannot be used on the internet in conjunction with published pricing.

The sale of Aqua Flo®, Hydrotech® and Pura® replacement consumables (RO membranes, filter cartridges, UV bulbs, etc.) for assembled drinking water systems (UV, RO) and Aqua Flo® POU Filtration products are the only exception to the above policy providing that all published pricing meets Internet Minimum Approved Pricing (IMAP) guidelines. IMAP pricing on consumables and POU Filtration products require a minimum 40% gross margin on Canature WaterGroup Standard Net selling prices.

Private Label options on select products are available for customers wanting to sell on-line with published pricing.

The complete Internet Marketing Policy is available for download on the image to the left.