INTERNET MARKETING POLICY

The purpose of the Hydrotech internet marketing policy is to prevent the unauthorized use of on-line pricing in conjunction with our authorized independent water dealer channel brands and products.

We do not allow on-line pricing with our brands, model descriptions, and item numbers (searchable terms):

  • Brands - Hydrotech®, Aqua Flo®, Pura®, AQUV®, AQUA ALERT®, Tank Mate™ and Aquafine®

  • Model descriptions – examples: 89, 85, BIF, HTO, AIO, QCRO

  • Item numbers – examples: 1510XXXX, 1340XXXX, 4003XXXX

Additionally, we do not allow on-line pricing for our Canature WaterGroup™ Commercial products.

The only exception to the above policy is the sale of original replacement consumables for:

  1. Aqua Flo® and Hydrotech® Reverse Osmosis Systems (RO membranes, filter cartridges),

  2. Aqua Flo® and Pura® Ultraviolet Systems (UV bulbs, UV sleeves),

  3. Aqua Flo® POU Filtration Housings and Filter Cartridges

All published pricing must meet Internet Minimum Approved Pricing (IMAP) guidelines. IMAP pricing requires a minimum of 40% gross margin on your purchase price.

Private Label options on select products are available for customers wanting to sell on-line with published pricing. Please contact your Regional Sales Manager to find an e-commerce solution for your business.

Note: Existing customers may have been grandfathered / excluded from this policy for select products solely at our discretion.